EMEA recorded the highest brand suitability fail rate in 2025. Learn why multilingual markets create unique challenges and how localized strategies can improve campaign performance.
IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetize users’ reading sessions by running hidden browser activity in the background.
North America leads globally on brand suitability but tops the charts on IVT and MFA. IAS's 2026 MQR data explains why — and what advertisers should do about it.
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