How Mitsubishi Canada Shifted Digital Performance into Overdrive

In the high-stakes race for online car buyers, most automotive brands are burning through marketing budgets on low-quality digital traffic. Mitsubishi Canada decided to change lanes.

To maximise the campaign launch for the 2026 Mitsubishi Outlander, they partnered with Integral Ad Science to test an automated, media-quality approach to targeting.

The controlled study proved that prioritising media quality shifts campaign efficiency into overdrive. The key performance results included:

• 82% reduction in brand risk (unsafe and unsuitable ads)
• 33% increase in click-through rate (CTR)
• 15% improvement in clicks-to-visit rate
• 4% lower cost per visit

Ready to look under the bonnet? Find out exactly how Mitsubishi utilised automated targeting and real-time safety optimisation to outpace the competition and maximise their ad spend.