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Share on XIAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV.
The supply-side integration ensures advertisers can access brand safe and suitable inventory across Openx’s global network, and publishers can more accurately identify fraud and IVT.
Through this partnership, IAS and OpenX are:
- Ensuring brand safe and suitable content for advertisers throughout the breadth of globally available OpenX inventory
- Eliminating blind spots for publishers to proactively detect and report against fraud and IVT at the impression level
- Providing advertisers with data enrichment such as attention metrics to deliver additional value through unique inventory packages, custom segments, and more for programmatic direct and PMP deals
“Our partnership with OpenX further demonstrates our commitment to helping publishers maximize yield and grow their audiences, while assuring advertisers that they are investing their spend in brand safe and suitable inventory,” said James Wilhite, VP, Product at Publica by IAS. “IAS is excited to provide our best-in-class measurement solutions across OpenX’s premium publisher inventory.”
“OpenX’s partnership with IAS reflects our focus on driving innovation and providing best-in-class solutions across all digital channels by extending our audience modeling capabilities,” said Gil Sommer, VP of Global Product at OpenX. “Advertisers across our premium supply can remain confident in better outcomes, and publishers can expect to see higher yield and monetization opportunities.”
In February 2024, IAS announced the launch of IAS for Publishers, a new UI for the sell-side that helps publishers maximize yield and grow their audiences. In April 2024, IAS for Publishers was enhanced to enable ad sellers to report on both MFA and Ad Clutter and get insights into the quality of their inventory.
