Maximise inventory and increase yield with automation from IAS
IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS’s Connections Marketplace — a services marketplace where publishers can easily activate technology solutions with little or no new development work, saving them time and creating new revenue opportunities.
Through this global integration, publishers can now seamlessly access IAS’s Publisher Optimization solution within the APS Connections Marketplace. This integration gives publishers the ability to:
– Increase yield and maximise inventory with greater transparency
– Eliminate impression waste with automation to meet advertisers’ quality standards
– Improve efficiency and yield by delivering advertisers’ KPIs for brand safety, ad fraud, viewability, and contextual relevance
Optimise ad delivery down to the placement level for both direct and programmatic deals. Download the one sheet to get started today.