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Share on XSafeguard and scale with Viewabilty, Invalid Traffic, and Brand Safety & Suitability Measurement across Microsoft
Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the Microsoft Advertising Network including Audience Ads and Microsoft Invest.*
Through this expanded collaboration, you can access Viewability, Invalid Traffic, and Brand Safety & Suitability measurement to ensure that your Microsoft ads are running adjacent to brand safe and suitable content and engaging users.
With IAS's Microsoft Advertising Network Measurement, you can:
- Validate your campaigns with measurement using trusted third-party reporting and analysis for Audience Ads
- Access actionable insights such as viewability, time in view, % completed, invalid traffic rate, and brand safety pass and fail rate
- See a holistic view of performance across desktop, mobile web, and in-app for display, video, native, and CTV campaigns
Effectively validate your media quality and maximize engagement with real users across the Microsoft Advertising Network. To get started, download the one sheet and reach out to an IAS representative.
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