Portfolio categories: Press Coverage

Rubicon Project has paired with Integral Ad Science (IAS) to better assure advertisers that ads bought on its network will actually be seen, as marketers become increasingly demanding of media space bought using programmatic technologies.

By Anna Dobbie, M&M Global. Facebook ongoing bid to improve transparency for advertisers is to see the social network add more people-based measurement partnerships, cross channel comparability and third-party verification. Last year, Facebook was forced to admit that it had...

Integral Ad Science has appointed Nick Morley to the newly created role of managing director EMEA.

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers.

by Laurie Sullvian, MediaPost The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS). The goal is to...

Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason Cooper (pictured below), general manager – mobile, Integral Ad Science to discuss what...