Portfolio categories: Press Coverage

Integral Ad Science has corralled Google, InMobi, MoPub and other big names in mobile advertising as partners in launching Media Rating Council-accredited open source SDK code for mobile ad viewability.

Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for online mobile and desktop traffic.

eMarketer estimates that $11.7 billion will be spent on digital video advertising next year in the US alone. After all, to influence consumers and get them to take real action, nothing is more powerful than connecting through sight, sound, and...

August 30, 2016 – MediaPost covers our recent partnership with Nativo and discusses its impact with Maria Pousa, CMO. Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native...

Inc magazine today ranked Integral Ad Science NO. 574 on it’s annual Inc. 5000 list, a ranking of the nation’s fastest growing companies. This the third consecutive year the company has been recognized in the exclusive list. View the full...

August 2nd, 2016 – Weborama, the European leader in data science within the ad tech field, has chosen the global leader in quantifying digital media quality, to create a unique integration providing greater ability to measure the quality of video advertising campaigns. Integral...

July 26th, 2016 – GroupM is intent on raising the bar in digital advertising by tasking John Montgomery with expanding ad accountability and clamping down on fraud globally. “As brand safety officer, Montgomery, also executive vice president, will work to ensure “the...

Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention

Integral Ad Science acquires bot detection company Swarm