Author at Integral Ad Science

Tricks of the trade: 2017 Holiday Edition

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and...

November 23, 2017

Insights m

How digital advertising can benefit from the growth of AI

Less than a century has elapsed since the idea of artificial intelligence began to stir excitement in the field of computing. In this short time artificial intelligence and machine learning have taken off, spilling over the walls of academia and...

November 21, 2017

Brand Safety & Suitability Topics

Brand safety glossary

Brand safety refers to keeping brands’ campaigns – and reputation – safe from risky online content or environments.

November 17, 2017

Brand Safety & Suitability Guides Topics

Brand safety: the essentials

Brand safety is essential. Protect your brand. With the proliferation of fake news and the changing socio-political climate, protecting your brand is more important than ever. Minimize the risk to your brand reputation.

November 14, 2017

Oath: What is Native Advertising and where is it headed?

Channels Mobile & In-App Resources

Oath: What is Native Advertising and where is it headed?

This is the first in a series on native advertising by Oath. Native has transformed digital advertising. But what is native advertising exactly? At its simplest, native ads are a form of paid media where the advertising experience follows the...

November 6, 2017

Let’s get real: Detecting fraud takes a holistic approach

Ad Fraud

Let’s get real: Detecting fraud takes a holistic approach

AdExchanger released an article DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’, in which DoubleVerify claims to have detected a new form of fraud. At the IAS Threat Lab we have a different perspective on what is...

November 4, 2017

Publisher

5 things publishers must know about GroupM SEA Supply Summit

Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that...

November 3, 2017

Brand Safety & Suitability Topics

Choosing a brand safety partner

Want to learn more about brand safety? Download our one sheet here.

October 26, 2017

Brand Safety & Suitability Topics

The brand safety challenge today

Brand Safety concerns experience a resurgence in H1 2017 and continue to remain top-of-mind.

October 24, 2017

10 minutes with the Trustworthy Accountability Group (TAG)

Insights m Publisher

10 minutes with the Trustworthy Accountability Group (TAG)

Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but...

October 19, 2017

Brand Safety & Suitability Topics

How to identify brand risk

Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.

October 16, 2017

Ad Fraud Topics

Media Quality Report: Q&A on fraud

Recently, we presented the results of the latest Media Quality Report for H1 2017. We were impressed by the number of insightful questions asked around the topic of ad fraud. Unfortunately, we were unable to respond to every inquiry during...

October 12, 2017

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iasmarketing

MORE POSTS BY iasmarketing

Tricks of the trade: 2017 Holiday Edition

How digital advertising can benefit from the growth of AI

Brand safety glossary

Brand safety: the essentials

Oath: What is Native Advertising and where is it headed?

Let’s get real: Detecting fraud takes a holistic approach

5 things publishers must know about GroupM SEA Supply Summit

Choosing a brand safety partner

The brand safety challenge today

10 minutes with the Trustworthy Accountability Group (TAG)

How to identify brand risk

Media Quality Report: Q&A on fraud

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iasmarketing

MORE POSTS BY iasmarketing

Access the content now.​

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Access the research now.​

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DOWNLOAD CONTENT

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Access the guide now.

Access the research now.