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  1. Home
  2. | Topics
  3. | Brand Safety & Suitability
  4. | Brand safety: the essentials
November 14, 2017 by IAS Team

Brand safety: the essentials

Brand Safety & Suitability
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Brand safety: the essentials

This guide gives you:

  • An overview of how brand safety is measured and the varying levels of risk
  • Context into differences across devices and environments
  • Perspectives from buyers and sellers
  • How fake news impacts brand safety
  • Steps to protect brand image and reputation
  • Things to look for when choosing a brand safety partner
  • And more

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