Kelly Kauffmann, Author at Integral Ad Science

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation. With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns...

September 26, 2024

Brand Safety & Suitability Brand Safety & Suitability CTV & Video CTV & Video Featured Featured Insights Insights

Introducing the industry’s first video-level brand suitability measurement for CTV

Improve campaign effectiveness and grow your brand with multimedia classification UPDATE: We are pleased to share that Total Media Quality for CTV Brand Safety and Suitability in partnership with IRIS.TV is now generally available. For interest in activating this exciting new...

January 18, 2024

Case Studies Viewability

IAS Drives Stronger Brand Lift for Emerging Electric Auto Brand

IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto...

August 23, 2023

Case Studies Viewability

IAS Drives Stronger Brand Lift for a Major CPG Brand

IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and a major CPG brand to show the role media quality plays in driving business results for the CPG brand....

August 23, 2023

Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners

IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.

July 14, 2023

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

Insights Our Partners

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. We deliver the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Over the...

July 12, 2023

IAS & Anzu launch first-to-market in-game measurement solution

Ad Fraud Featured Insights Our Partners Viewability

IAS & Anzu launch first-to-market in-game measurement solution

IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.

July 11, 2023

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Ad Fraud Featured Insights Proprietary Platforms Viewability

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...

June 20, 2023

Boost sustainability efforts with carbon emissions reporting from IAS & Scope3

Featured Insights

Boost sustainability efforts with carbon emissions reporting from IAS & Scope3

Take meaningful steps to reduce the environment impact of your digital campaigns Conscious consumerism is on the rise. In fact, according to eMarketer, 78% of consumers say that a company’s environmental practices influence their decision to shop with them. Consumers are...

June 9, 2023

IAS and Roku launch best-in-class invalid traffic protection for CTV

Ad Fraud CTV & Video Featured Insights

IAS and Roku launch best-in-class invalid traffic protection for CTV

Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers – and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching $26 billion by the end of...

June 8, 2023

Author: Kelly Kauffmann

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

Introducing the industry’s first video-level brand suitability measurement for CTV

IAS Drives Stronger Brand Lift for Emerging Electric Auto Brand

IAS Drives Stronger Brand Lift for a Major CPG Brand

IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

IAS & Anzu launch first-to-market in-game measurement solution

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Boost sustainability efforts with carbon emissions reporting from IAS & Scope3

IAS and Roku launch best-in-class invalid traffic protection for CTV

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Author: Kelly Kauffmann

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