Author at Integral Ad Science

Beat the Java Bottlenecks

The overall performance of an application can be contingent upon a variety of factors, and often performance tuning can be more of an art than a science. While performance can be a secondary benefit in some applications, in high throughput...

December 12, 2017

Channels Social Platforms

Social platform glossary

Social platform refers to a digital technology that enables the development and management of social media solutions and services e.g. Facebook, Twitter, Instagram and Youtube.

December 5, 2017

Jessica Miles, Sales Director ANZ, featured in Adnews

Insights Open Web

Jessica Miles, Sales Director ANZ, featured in Adnews

Our very own Jessica Miles, ANZ Sales Director, was recently featured in Adnews Industry Profile. Adnews is one of the leading trade publications in Australia. On the profile, she talks about fighting the good battle against poor media quality and lack...

December 1, 2017

How to optimise your ads inside walled gardens

Channels Social Platforms Topics Viewability

How to optimise your ads inside walled gardens

Breaking down walls means better optimisation The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. Actively collaborating on these platforms,...

December 1, 2017

An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov

Ad Fraud

An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov

December 1, 2017

Masters of Media: An Interview with Sam Thompson, Amplifi Australia

Insights

Masters of Media: An Interview with Sam Thompson, Amplifi Australia

Name: Sam ThompsonJob Title: Programmatic StrategistCompany: Amplifi Australia The Australian online advertising market continued double-digit year-on-year growth, reaching $7.6 billion in 2017 financial year, according to the latest IAB/PWC Online Advertising Expenditure Report. More than half of all digital ads...

November 28, 2017

Tricks of the trade: 2017 Holiday Edition

Uncategorized @apac

Tricks of the trade: 2017 Holiday Edition

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and...

November 23, 2017

Insights

How digital advertising can benefit from the growth of AI

Less than a century has elapsed since the idea of artificial intelligence began to stir excitement in the field of computing. In this short time artificial intelligence and machine learning have taken off, spilling over the walls of academia and...

November 21, 2017

Brand Safety & Suitability Topics

Brand safety glossary

Brand safety refers to keeping brands’ campaigns – and reputation – safe from risky online content or environments.

November 17, 2017

Brand Safety & Suitability Guides Topics

Brand safety: the essentials

Brand safety is essential. Protect your brand. With the proliferation of fake news and the changing socio-political climate, protecting your brand is more important than ever. Minimize the risk to your brand reputation.

November 14, 2017

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IAS Team

MORE POSTS BY IAS Team

Beat the Java Bottlenecks

Social platform glossary

Jessica Miles, Sales Director ANZ, featured in Adnews

How to optimise your ads inside walled gardens

An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov

Masters of Media: An Interview with Sam Thompson, Amplifi Australia

Tricks of the trade: 2017 Holiday Edition

How digital advertising can benefit from the growth of AI

Brand safety glossary

Brand safety: the essentials

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IAS Team

MORE POSTS BY IAS Team

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