Leveraging IAS insights to optimise for better media efficiencies Vinda, one of the largest Fast Moving Consumer Goods (FMCG) companies for hygiene products in Asia, aimed to better leverage verification tools on Meta to drive impact toward their KPIs. Vinda...
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Sam Buchanan is the CEO of the Independent Media Agencies Australia (IMAA) and has...