Guides Archives

Just Released: Programmatic Mini Guide

Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience. ...

August 31, 2021

Driving Efficiencies: Download our Automated Tag Guide

Efficiency & Optimisation Featured Guides Open Web Publisher

Driving Efficiencies: Download our Automated Tag Guide

IAS recognises the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

CTV and Video Guides Media Quality Reports Open Web

H2 2020 Media Quality Report

Evolving World Events in H2 2020 Impacted Brand Risks according to the Latest Media Quality Report by IAS The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels...

April 19, 2021

Brand Safety & Suitability Guides

The Basics of Brand Safety

The Internet is home to many different types of content — educational, inspiring, entertaining to name a few. But not every web page should deliver your message. With the rise of fake news and brand safety issues making headlines,...

March 3, 2021

Guides Social Platforms

Social Cheat Sheet

Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.

October 17, 2019

Brand Safety & Suitability Guides Topics

Brand safety: the essentials

Brand safety is essential. Protect your brand. With the proliferation of fake news and the changing socio-political climate, protecting your brand is more important than ever. Minimize the risk to your brand reputation.

November 14, 2017

Guides Topics

Viewability: a short guide

When as much as 50% of digital ads are not viewable, it’s no surprise that viewability has become a top concern in digital advertising.

July 3, 2017

Guides Resources Topics Viewability

Viewability: the essentials

It’s no surprise that viewability has become a top concern in digital advertising. This guide gives you an overview of viewability, context into the differences across environments, channels, and devices, steps to improve your viewability, perspectives from buyers and sellers,...

May 23, 2017

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Category: Guides

Just Released: Programmatic Mini Guide

Driving Efficiencies: Download our Automated Tag Guide

H2 2020 Media Quality Report

The Basics of Brand Safety

Social Cheat Sheet

Brand safety: the essentials

Viewability: a short guide

Viewability: the essentials

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