Insights m Archives

Masters of Media – Laura Wall, Shopper Media Group

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Laura Wall is currently the Head of Programmatic at Shopper Media Group. She’s extremely...

October 7, 2020

Brand Safety & Suitability CTV and Video Insights m Open Web

IAS Partners with Google in Building An Industry-Leading Automated Tag

IAS today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.

October 2, 2020

Masters of Media – Miranda Dimopoulos, IAB SEA & India

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Masters of Media – Miranda Dimopoulos, IAB SEA & India

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Miranda Dimopoulos is CEO of the IAB SEA+India. In this role she brings together the world’s...

September 30, 2020

Safeguarding the future of digital advertising with programmatic

Insights m Open Web

Safeguarding the future of digital advertising with programmatic

Our ANZ Country Manager Jessica Miles discusses programmatic advertising its challenges and transparency within the supply chain. “As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of...

September 24, 2020

Press Release: Verizon Media DSP and IAS

Insights m Open Web

Press Release: Verizon Media DSP and IAS

Verizon Media DSP and IAS Lead The Way Giving Advertisers the Ability to Target Towards Suitable Content September 21, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP...

September 23, 2020

Australian connected TV landscape shifts away from paid subscriptions

CTV and Video Insights m Research

Australian connected TV landscape shifts away from paid subscriptions

Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers...

September 22, 2020

Reintroducing the IAS Quality Impressions™ metric

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Reintroducing the IAS Quality Impressions™ metric

Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximise impact. Our Quality Impressions™...

September 10, 2020

Masters of Media: Stewart Parnaby, Genesis Motors Australia

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Masters of Media: Stewart Parnaby, Genesis Motors Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the ANZ advertising industry, on all matters digital. Stewart Parnaby is the National Marketing Manager for the luxury brand of Hyundai Motor Company, Genesis. Stewart...

September 7, 2020

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

CTV and Video Insights m Research

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

IAS asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.

September 1, 2020

Masters of Media: Nathan Brown, Fonterra

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Masters of Media: Nathan Brown, Fonterra

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the ANZ advertising industry, on all matters digital. Nathan Brown is the Global Paid Media Manager at Fonterra. Nathan is responsible for relationships with media...

August 31, 2020

Top Tips for APAC Digital Marketers – Context & Creativity

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Top Tips for APAC Digital Marketers – Context & Creativity

Marketers need to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant. So says Laura Quigley, our SVP of APAC as she discusses her Top Tips for APAC Digital Marketers.

July 30, 2020

Masters of Media: Gai Le Roy, IAB Australia

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Masters of Media: Gai Le Roy, IAB Australia

In this exclusive ‘Masters of Media’ series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the ANZ advertising industry, on all matters digital. Gai Le Roy is the CEO and Director of IAB Australia, the peak industry body...

July 27, 2020

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Insights m

Masters of Media – Laura Wall, Shopper Media Group

IAS Partners with Google in Building An Industry-Leading Automated Tag

Masters of Media – Miranda Dimopoulos, IAB SEA & India

Safeguarding the future of digital advertising with programmatic

Press Release: Verizon Media DSP and IAS

Australian connected TV landscape shifts away from paid subscriptions

Reintroducing the IAS Quality Impressions™ metric

Masters of Media: Stewart Parnaby, Genesis Motors Australia

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

Masters of Media: Nathan Brown, Fonterra

Top Tips for APAC Digital Marketers – Context & Creativity

Masters of Media: Gai Le Roy, IAB Australia

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