Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investors
Contact
APAC APAC
US US UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
APAC APAC
US US UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM Korean Korean
  1. Home
  2. | Topics
  3. | Brand Safety & Suitability
  4. | IAS Partners with Google in Building An Industry-Leading Automated Tag
October 2, 2020 by IAS Team

IAS Partners with Google in Building An Industry-Leading Automated Tag

Brand Safety & Suitability
CTV & Video
Insights
Programmatic
Share:

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.

Time spent manually wrapping tags is one of the biggest pain points for digital advertisers today. With IAS’s new automated tag, they will now be able to reduce time spent wrapping tags. Additionally, advertisers will have a central location to manage tags and the flexibility to switch between ‘monitoring’ and ‘blocking’ without re-wrapping or re-trafficking campaigns.

Advertisers will also be able to see the number of ads blocked directly in Campaign Manager reporting, with a new metric called “Vendor Blocked Ads.” By having access to this information in one place, advertisers will have more transparency into the success of their campaigns and be able to adjust their strategy to meet their goals.

“We are excited about this partnership with Google. Marketers can now activate verification for their campaigns in just seconds using automated third-party verification in Campaign Manager,” said Lisa Utzschneider, CEO, IAS. “This will enable marketers to spend more time focusing on connecting with their respective audiences and driving campaign performance.”

Additionally, advertisers with Display & Video 360 campaigns who use Campaign Manager to manage their media buys will also benefit from centralized tag management. When enabled, placements served through Campaign Manager will automatically sync to Display & Video 360 as wrapped creatives, reducing the time required to get campaigns live.

“HP has been an active participant in IAS’s Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team,” said Chris Liberti, Global Ad Operations at HP. “We’re excited that IAS’s verification is now automated within Google Campaign Manager allowing us to now launch campaigns faster with the third party protection our brand requires. We look forward to rolling out Automated Tag across all our campaigns.”

“GroupM and our clients have been participants in IAS’s Automated Tag beta with Google and, after experiencing time savings in launching these campaigns with their blocking, we’re eager to roll out automated third-party tag wrapping to our clients,” said Kyle Csik, GroupM Executive Director for U.S. Platform Operations.

“With IAS being the clear leader in brand safety, our participation in its Automated Tag beta has been nothing short of exciting. IAS’s automated workflow has further streamlined our setup processes, reduced time spent on trafficking and allows our traders more time to focus on what’s most important – maximizing client results,” said Ben Brodie, Director, Agency & Strategic Accounts, at Awlogy.

“As one of the first partners of IAS’s Automated Tag beta, Ptarmigan Media found tremendous improvements in the complete implementation process. Automated Tags create a more streamlined process and eliminate discrepancies between platforms without impacting brand safety needs. Ptarmigan Media plans to roll out Automated Tags across all IAS clients and continuing our partnership of providing innovative client solutions,” said Yuri Krym, Director of Digital Performance – Americas, Ptarmigan Media.

IAS and Google have been long-standing partners providing the industry with innovative solutions that move the industry forward. Recently Google Display & Video 360 has also integrated new IAS pre-bid segments for contextual relevance for content avoidance that allows advertisers to have more control over where their ads appear.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia
Advertising Pitfalls Marketers Need to be…
Learn more ›

November 16, 2022 by IAS Teams

Retail Webinar: Maximising Your Media Ad Spends
Retail Webinar: Maximising Your Media Ad…
Learn more ›

November 14, 2022 by IAS Teams

IAS x MediaCom – Brand Safety Whitepaper
IAS x MediaCom – Brand Safety…
Learn more ›

October 19, 2022 by IAS Teams

Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

Publishers

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2021 Integral Ad Science, Inc.

Site indexing policy

Privacy policy

Subscription management

Site indexing policy

Privacy policy

Subscription management

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.