Integral Ad Science established its global Center of Excellence (COE) at Pune, India, in 2020. It now houses a top facility in the heart of the IT business district in Pune with world-class facilities and operations. To supercharge our growth...
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In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers? Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing Partner APAC M&C Saatchi Performance and Asha Gourinath Digital Marketing & CRM Lead SEA Growth Markets, Grab as they discuss these challenges and how they are overcoming them in their organisations.
Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious apps, and more, ad fraud has evolved in such a way that it can impact every element of digital advertising including evolving mediums and leading to erosion of media investment across platforms.
By measuring more than 1 trillion media metrics each day globally, IAS has the scale to observe media quality developments in real-time. Our Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. The metrics span across desktop, mobile web and mobile app environments.
Ad FraudBrand Safety & SuitabilityCTV & VideoMobile & In-AppProprietary PlatformsViewabilityWebinars & Videos
IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing budgets in 2020.