Share on LinkedIn
Share on XValidate your 3D Immersive media buys with Viewability and Invalid Traffic Measurement
Today, Roblox has more than 77.7 million daily active users and a growing range of Immersive Ads solutions enabling advertisers to reach its community at scale. And with the average Gen Z user spending 2.5 hours a day on Roblox, the appeal to deliver ads in 3D immersive channels has never been greater.
That’s why IAS and Roblox have brought industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access trusted global third-party measurement to verify that their Roblox in-experience advertisements are driving engagement with real users.
With IAS’s industry-leading measurement on Roblox, you get:
- First-to-market, global 3D Immersive measurement coverage for a holistic view of your media buys on Roblox
- Comprehensive coverage for display and video ad formats across campaign types on mobile web and in-app
- Trusted, daily third-party reporting with key metrics such as: Viewability, Time-in-View, % Completed, Invalid Traffic Rate, and more
Verify your media quality to drive superior results on Roblox. Download the one sheet today and reach out to an IAS representative to get started.
