IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Avoiding misinformation is critical for maintaining brand reputation — and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands that avoid misinformation (based on open web research) experience a 29% lower cost per conversion than those that don’t.

That’s why IAS is pleased to share that Total Media Quality for TikTok now includes misinformation reporting, aligned to industry standards. First made available in April 2024, this expansion demonstrates IAS’s commitment to helping advertisers detect and avoid content that falls within the industry-aligned category of ‘misinformation’ on TikTok.

IAS’s Total Media Quality for TikTok encompasses post-bid Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement that enables advertisers to safeguard and scale their digital media investments on the platform. We leverage cutting-edge AI-driven Multimedia Technology that combines image, audio, and text signals with frame-by-frame video analysis to accurately classify content on the feed, at scale, consistent with 12 industry-aligned categories and four risk levels. 

TikTok has robust policies around specific types of misinformation and takes action on a user’s content flagged by IAS as misinformation. By partnering with IAS, advertisers are provided with additional safeguards enabling them to measure if ads have appeared next to content that discusses or has to do with the industry-aligned category of ‘misinformation.’

Detect misinformation to safeguard and scale your brand on TikTok. Access the one sheet and contact an IAS representative to get started today.