IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

We’re delighted to launch Episode 2 of IAS’s Programmatic Mini Series.

In this episode, hear from our ANZ Strategic Partnerships Director Clem Birdsall who is joined by Hayden Simons, Customer Success Manager, Publisher & Programmatic, talk about A/B Testing and knowing what works for brands to ensure that they are set up for campaign success.

This quick 5 minute video gives you a fantastic insight into this very important topic!

Did you miss Episode 1 on Pre-Bid?
Watch our previous episode on what Pre-Bid is, how it works, and how the programmatic trader can use it effectively when planning their client’s media buys to ensure quality impressions.