As much as one-third of digital ads are going unseen by consumers in certain environments. This viewability gap creates challenges for both the buy and sell-sides of the digital media business. Marketers often talk about reaching the right consumers, in the right places, in the appropriate context. But first, marketers should ensure their ads have the opportunity to be viewable and to make a lasting impact.
After all, advertising can’t be effective without first being seen.
Download our latest IAS Viewability Guide to understand the importance of ensuring your ad campaigns are viewable.