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The Challenge
As a leader in the payment processing industry, Mastercard values speed, performance, and efficiency. Mastercard has a new brand safety target benchmark of 98% that is enforced globally.
Mastercard aimed to achieve higher brand safety performance, bring down fail rates and ensure the highest media quality standards across their programmatic campaigns quarter after quarter.
In addition, Mastercard desired to receive real time signals of their performance to help them efficiently optimise their campaigns before bids are placed on possible unsuitable environments. Mastercard needed a trusted global pre- and post-bid verification partner who can help execute an increase brand safety pass rate, reduce block rate/fail rates and reduce invalid traffic.
The Solution
Mastercard partnered with IAS to identify the value and efficiency opportunities in utilising our pre-bid solution.
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Download the Mastercard Pre- and Post-Bid Solution Case Study today and find out how IAS can help in achieving your campaign results.
