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IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily.
As the gold standard in media quality, the Media Quality Report (MQR) is here to help marketers across the globe assess performance through the industry’s most actionable data. This year’s report offers an in-depth look into global media quality data, key trends shaping the digital landscape, and a step-by-step guide for how to get the most out of the MQR.
Dive into this year’s report, with key trends including:
- BRAND RISK: The share of offensive content increased 72% year-over-year.
- AD FRAUD: Fraud rates for campaigns that were not protected against fraud increased 19%.
- VIEWABILITY: Overall viewability stabilized, but global desktop video viewability reached a record high of 83.9%.
With digital media evolving every day, reliable benchmarks are more important than ever. See how your media stacks up — and where to take action next.
Download the report today to access IAS’s industry-leading global benchmarks.
