JAKARTA, March 16 — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the integration of its Publisher Verification Solution with Emtek Digital, who’s at the forefront of Indonesia’s digital revolution and one of the fastest-growing local publisher network. 

Emtek digital will now be able to directly improve their ad inventory’s viewability and match their advertisers’ brand risk threshold by avoiding risky content by activating the IAS Publisher Verification solution. They will also measure  IVT rates in real-time, ensuring that their traffic is worth the investment, thus meeting and exceeding advertisers’ media quality standards without the redundancies of manual campaign optimisations.

Tengku Muhammad Rizaldi, Head of Sales Emtek Digital, said, “With the integration of the IAS publisher verification solution, we are now able to control our inventory better and be able to automatically measure & deliver viewability, fraud & brand safety across advertiser’s display & video campaigns. We believe this collaboration will lead to better ad quality for our clients.” 

Arfitrianto Zulnaini, Sales Director Indonesia, said, “Publishers and advertisers are each measuring viewability, but they’re standing on different sides. Previously publishers didn’t have access to media quality data. With the IAS publisher verification solution, they will now have access to the same data and metrics and better align with buy-side expectations. This integration will enable Emtek digital to work with more advertisers and get insights to optimise its design and A/B test creative performance. We’re very excited to partner with Emtek Digital to help Indonesian advertisers ensure that they continue to invest in digital safely and efficiently.”

About Emtek Digital 

Emtek Digital is at the forefront of Indonesia’s digital revolution and the fastest growing local publisher network, consisting of KapanLagi Youniverse, Vidio, and Bukalapak. Our vision is to help many businesses & industries thrive by digital transformation supported by our solutions focus on breaking digital barriers through full-fledged capabilities. Our mission is connecting tomorrow using cross-platform experience with connected content resulting in data at scale. Our solutions range from brand awareness, performance & activation, to a data segmentation that is capable of reaching the right audience for our clients in various platforms suitable for your needs such as media, over-the-top, e-commerce, up to TV integrations.

About Integral Ad Science  

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com