IAS and Beet.TV Present: Brand Suitability at the Forefront
IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?
Connected TV: Smooth Streaming Ahead
IAS partners with industry leaders to discuss recent surges in connected TV adoption and the future of advertising and measurement on the platform.
Together at Home: Investing in consumer connection
Advertisers who use advanced brand safety and suitability strategies to connect with consumers now will build lasting relationships for the future.
Virtual Panel: Eyes on the Buys
We've gathered experts from Roku, Digiday, and Dentsu Aegis Network for an IAS-moderated panel on connected TV (CTV), the platform that's catching consumer eyes more than any other.
Show me the money! Get Total Visibility with IAS and Amino
ISBA released research that showed a loss of 15% of advertisers’ advertising spend to an “unknown delta.” To address this lack of transparency, IAS partnered with Animo Payments to create the Total Visibility solution.
The Cost of Consumer Privacy
As global legislation expands, a new IAS report explores what online privacy means to the consumers who are engaged online in 2020, and what it may cost them to attain it.
Total Visibility: Media transparency in the era of efficiency
In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this...
Media Quality Superlatives, Class of H2 2019
IAS releases H2 2019 MQR Superlatives, awarded and based on the 1 trillion+ global media metrics we gather every day.
Consumers weigh in on cannabis content, context, and ad spend
IAS ran an online survey to determine consumer perceptions concerning ads focused on and around cannabis products and environments to help marketers better understand the new environment.
Together at Home: Reaching consumers on Facebook
Even though consumers are spending more time at home, increasing privacy legislation creates new challenges for advertisers to reach consumers. Here's how advertisers can engage consumers on Facebook.
Consumers, cannabis, context: Exploring a growing industry
IAS ran an online survey to determine consumer perceptions toward ads found within cannabis content environments as well as advertisements focused on cannabis products.
Enabling brand suitable targeting for in-stream video with Facebook Content Allow Lists
The Facebook content allow list solution allows marketers to run video ads alongside vetted in-stream video content in a brand suitable environment.
