Can I please see some ID?
Ninety percent of ad tech is just matching IDs to strings. Or that’s how it feels some days. One of the joys of working in ad tech is getting to interact with so many other companies. But the price is...
Digital ad fraud: Separating facts from fiction
Digital ad fraud. It touches everyone in the online industry, and therefore it has become one of the most talked about topics in digital advertising. The IAB, the ANA, and the 4As are on a mission to fight it, yet very...
UK | ISBA: Don’t Believe the Hype
Can as much as 60% of digital impression really be generated by bots and not humans? And that the cost of this is being passed onto unwitting advertisers?
Video Ad News: Digital Ad Fraud: is the Industry Stuck in a Never-ending Game of Whack-A-Mole?
UK Managing Director Niall Hogan writes for UK pub Video Ad News on recent developments in ad fraud.
UK | The Drum: It’s time to stop incentivising digital ad fraud
Being aware of the fraud issue within digital advertising means we have to move quickly to deal with it, and learn how to minimise the impact on campaigns.
