Author at Integral Ad Science

International Women’s Day Spotlight: Lisa Nadler

Leading up to International Women’s Day on March 8, we’re spotlighting the women leading our organization to a successful future. Lisa Nadler, IAS Chief Human Resources Officer, sat down to talk about the women throughout her life who have inspired...

March 6, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting Featured Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Watch On-Demand: Gaining Big in Gaming webinar

Events & Videos

Watch On-Demand: Gaining Big in Gaming webinar

On March 7, join IAS and top thought leaders from Xaxis, Anzu, and The Trade Desk to explore opportunities in the gaming landscape and uncover why marketers should prioritize safety and suitability while capitalizing on the gaming boom.

February 16, 2023

Brand Safety & Suitability CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...

January 10, 2023

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Mobile & In-App

Health & beauty retailer exceeds benchmarks with IAS

Guardian surpasses Singapore’s benchmarks with media quality across campaigns The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal...

December 20, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Digital Audio Featured Mobile & In-App

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 16, 2022

IAS expands media quality solutions for in-game media buys

Featured Insights Mobile & In-App Viewability

IAS expands media quality solutions for in-game media buys

To bring transparency to in-game advertising, IAS is partnering with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries. Through this partnership, marketers can now maximize media quality with best-in-class campaign reporting.

December 15, 2022

Driving Outcomes with Viewability & Attention

CTV & Video Featured Research Viewability

Driving Outcomes with Viewability & Attention

Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is...

November 22, 2022

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Efficiency & Optimization Featured Open Web Research

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both...

November 16, 2022

Driving Campaign Performance for Major Thailand Advertiser

Case Studies Contextual Targeting

Driving Campaign Performance for Major Thailand Advertiser

Major advertiser drives campaign performance with Context Control Targeting The challenge: OMG was tasked with meeting a major Thailand advertiser’s KPIs, driving campaign awareness, maximizing clicks, and increasing new users to a major government website — all without the use...

November 2, 2022

Navigating your advertising strategy this election season

Contextual Targeting Mobile & In-App Open Web

Navigating your advertising strategy this election season

Target relevant content, protect your brand, and support quality journalism this election cycle Election season is upon us. And with online traffic expected to surge during this political cycle, misinformation and fake news will pose a greater threat than usual...

November 1, 2022

IAS drives business outcomes for Samsung

Case Studies Efficiency & Optimization

IAS drives business outcomes for Samsung

The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings,...

October 31, 2022

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IAS Team

MORE POSTS BY IAS Team

International Women’s Day Spotlight: Lisa Nadler

Undercover Context: Driving consumer engagement through non-obvious contextual links

Watch On-Demand: Gaining Big in Gaming webinar

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Health & beauty retailer exceeds benchmarks with IAS

The 2023 Industry Pulse

IAS expands media quality solutions for in-game media buys

Driving Outcomes with Viewability & Attention

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Driving Campaign Performance for Major Thailand Advertiser

Navigating your advertising strategy this election season

IAS drives business outcomes for Samsung

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