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Share on XSafeguard your campaigns on Threads with advanced content classification at scale
IAS is expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads. Advertisers can now validate their media placements on Threads feed with confidence—ensuring campaigns appear alongside content that aligns with brand values.
With this launch, advertisers gain access to the same trusted measurement already available across Facebook and Instagram Feed and Reels. Powered by IAS’s best-in-class Multimedia Technology, which uses image, audio, and text signals to evaluate content at scale, Total Media Quality for Meta helps safeguard brand reputation in real time.
With IAS’s Brand Safety and Suitability Measurement for Meta’s Threads, you get:
- Third-party validation to ensure safe, suitable content adjacency on Threads feed
- Comprehensive Suitability with insights across key categories and risk levels
- AI-powered frame-by-frame analysis using best-in-class Multimedia Technology
- Content-level reporting with custom suitability within the IAS Signal UI
- Global scale with coverage across 34 supported languages
This expansion reinforces IAS’s commitment to helping brands safeguard and scale across Meta platforms with transparency and control.
Ready to explore Threads measurement? Learn how IAS can help you protect your brand and optimize performance.
