Category: Channels

The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman, UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is improving measurement...

Kevin Lenane, GM of Video, considers the fragmentation of viewer attention and viewing habits, and its effects on digital advertising in VideoNuze.

Kevin Lenane, GM of Video, dives into the obstacles that video advertising faces in AdExchanger's "On TV and Video" column.

Demand for video advertising is soaring with annual double-digit growth projected for the foreseeable future. This means now is the time for the industry to develop adequate checks and balances to ensure advertisers are buying what they think they’re buying...