Insights Archives

Holiday Shopping 2020: Giving season goes digital

Holiday shopping season used to conjure visions of catalog cutouts, shopping malls, and competitive buyers bustling for deals. Now, consumers can simply turn to the nearest screen to conduct research, find deals, and hit ‘Buy now’. With the world spending...

September 23, 2020

Reintroducing the IAS Quality Impressions™ metric

Insights

Reintroducing the IAS Quality Impressions™ metric

Redefining media quality transparency with IAS’s Quality Impressions™ Today, IAS is proud to announce the rebrand of our MRC-accredited metric “Qualified Ads” to Quality Impressions™. As the digital advertising landscape grows more complex, understanding the value of your media investment...

September 10, 2020

Ad Fraud Brand Safety & Suitability Insights

Top digital advertising concerns for election season

Biden’s Big Bet Earlier this month, Democratic nominee Joe Biden made headlines with his $280 million ad buy launching in September. It is the largest buy of any candidate in the 2020 race so far. While a greater part of...

September 3, 2020

Brand Safety & Suitability Insights Topics

IAS explores the power of context on consumer perception

Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t right for you,...

August 27, 2020

Tech Talk with MoPub: Driving scale with standardized measurement

Insights Publisher

Tech Talk with MoPub: Driving scale with standardized measurement

As technology and trends evolve, mobile usage continues to grow. IAS spoke with MoPub, a Twitter company, about the importance and value of adopting the OM SDK.

July 16, 2020

Brand Safety & Suitability CTV & Video Insights

Which predicted 2020 digital advertising trends have come true?

IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.

July 15, 2020

Brand Safety & Suitability Insights

Tips for a Suitable Strategy this Summer

Coronavirus news has evolved, so it's time to update your strategy. Here are the top tips to navigate brand safety as covid news trends shift.

July 13, 2020

Brand Safety & Suitability Insights

IAS and Beet.TV Present: Brand Suitability at the Forefront

IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?

July 10, 2020

Show me the money! Get Total Visibility with IAS and Amino

Efficiency & Optimization Insights Open Web

Show me the money! Get Total Visibility with IAS and Amino

ISBA released research that showed a loss of 15% of advertisers’ advertising spend to an “unknown delta.” To address this lack of transparency, IAS partnered with Animo Payments to create the Total Visibility solution.

June 25, 2020

Brand Safety & Suitability Insights

The Cost of Consumer Privacy

As global legislation expands, a new IAS report explores what online privacy means to the consumers who are engaged online in 2020, and what it may cost them to attain it.

June 18, 2020

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Category: Insights

Holiday Shopping 2020: Giving season goes digital

Reintroducing the IAS Quality Impressions™ metric

Top digital advertising concerns for election season

IAS explores the power of context on consumer perception

Tech Talk with MoPub: Driving scale with standardized measurement

Which predicted 2020 digital advertising trends have come true?

Tips for a Suitable Strategy this Summer

IAS and Beet.TV Present: Brand Suitability at the Forefront

Show me the money! Get Total Visibility with IAS and Amino

The Cost of Consumer Privacy

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Category: Insights

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