20 predictions for ’20
A new year (and decade) has arrived, and we couldn't be more excited to see what it holds. Here's what our team of experts predict for digital advertising in 2020.
Evolving brand safety to brand suitability: How do you find suitable spaces?
Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.
The bots are evolving: Ad fraud in a privacy driven world
The IAS Threat Lab regularly conducts experiments to understand and decipher any new kind of bot behavior, including how bots have evolved in response to new privacy regulations.
Digital Advertising Horror Stories
What could be more horrifying than a bad advertising incident? These digital monsters come out of closets, eat up your money, and cause damage to your brand reputation that could keep you up at night.
News of the Impeachment Hasn’t Affected Most Brands’ Suitability Strategies—Yet
Given the amount of media attention already devoted to the topic of impeachment, digital advertisers face an interesting predicament: Is advertising on content adjacent to impeachment news suitable for their brand?
Advertising Week NY Panel Summary: Connected TV
In the spirit of looking into the future of the overall CTV space, IAS Chief Executive Officer Lisa Utzschneider led a discussion with an esteemed group of panelists on what this new battleground will mean for all of the advertisers,...
Advertising Week NY Panel Summary: Brand Suitability
The shift from brand safety to brand suitability Brand safety is in the eye of the beholder. What is considered unsafe for one brand may be completely appropriate for another. As the advertising landscape continues to transform, there is no...
Advertising Week NY Recap Part 2
We’re highlighting some key takeaways from the second half of Advertising Week 2019 here in New York City.
Advertising Week NY Recap Part 1
Here’s our 3-2-1 recap of Advertising Week New York! IAS will be bringing you our three favorite quotes, two things we learned, and the one thing we are looking forward to next. It’s officially fall in New York City,...
DMEXCO 2019 – Our Key Takeaways
Over 1,000 exhibitors from 40 countries, more than 600 speakers and around 40,000 national and international visitors met at this year’s DMEXCO in Cologne. This year’s theme was “Trust in you” but we would like to go one step further...
8 Reasons Why Political Advertisers Should Care about Ad Verification
Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always...
What to expect when you’re DMEXCO-ing
If you’re a DMEXCO pro, you should be fully equipped for this year’s annual meet up in the occasionally sunny Cologne! We’ve compiled a list of all the best events to attend this September. Whether you’re looking for a high-end...
