Insights Archives

Brand Suitability, Keywords, and Coronavirus

As the world responds to the coronavirus pandemic, people, businesses and entire continents are all navigating the situation in their own respective ways. And while the world has bigger issues at hand, the advertising industry continues to seek guidance on...

April 14, 2020

CTV & Video Insights

Video: A Reel Advertising Opportunity

Video advertising is rapidly growing across all devices and for good reason: it continues to be the most impactful medium for reaching consumers. We’ve put together some of the major upcoming video trends and how to tap into them to...

March 25, 2020

Brand Safety & Suitability Insights

Combating the global spread of COVID-19

IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.

March 25, 2020

Ad Fraud Brand Safety & Suitability Insights Research

Context is king, but could it influence the election?

When it comes to winning the heart of American voters, digital advertising has become increasingly influential. We asked consumers from both major political parties, as well as Independents, to weigh in on how they think advertising will play a role...

March 9, 2020

Brand Safety & Suitability Insights Social Platforms Viewability

Closing the gap: Transparency expectations versus outcomes

In 2019, brands and marketers agreed that transparency within social platforms would have an impact on their media budget. In 2020, they changed their minds. Despite remaining concerns around transparency levels, how the industry is approaching the challenge has shifted.

February 27, 2020

The sustainability of ad-free subscriptions

CTV & Video Insights

The sustainability of ad-free subscriptions

As CTV continues to grow in both ad spend and consumer adoption, streaming services will have to adapt their subscription models to compete in a market that is quickly becoming saturated with new platforms.

February 20, 2020

Brand Safety & Suitability Insights

Loves me, loves me not: A Data Valentine

Whether you're single or coupled, IAS wishes you a happy Valentine's Day with this creative analysis of some 2019 data.

February 14, 2020

Brand Safety & Suitability Insights

Searching for Brand Suitability

Making the shift from brand safety to suitability takes some decoding, but we’ve got you covered. Fill in the blanks and take control of your media spend by working with IAS.

February 13, 2020

Brand Safety & Suitability Insights Social Platforms

IAS and YouTube: Creating a brand suitable climate

Last month, news broke that ads from 108 brands ran on YouTube videos that contained misinformation about climate change. With IAS, brands can proactively protect against unsuitable content by leveraging our YouTube Verification solution.

February 10, 2020

CTV & Video Insights

Open Measurement: The final lap

The Open Measurement initiative was created to solve an industry-wide challenge, but there's still more to do when it comes to streamlining measurement in the digital advertising ecosystem.

January 28, 2020