Tech Talk with MoPub: Driving scale with standardized measurement
As technology and trends evolve, mobile usage continues to grow. IAS spoke with MoPub, a Twitter company, about the importance and value of adopting the OM SDK.
Which predicted 2020 digital advertising trends have come true?
IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.
Tips for a Suitable Strategy this Summer
Coronavirus news has evolved, so it's time to update your strategy. Here are the top tips to navigate brand safety as covid news trends shift.
IAS and Beet.TV Present: Brand Suitability at the Forefront
IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?
Show me the money! Get Total Visibility with IAS and Amino
ISBA released research that showed a loss of 15% of advertisers’ advertising spend to an “unknown delta.” To address this lack of transparency, IAS partnered with Animo Payments to create the Total Visibility solution.
The Cost of Consumer Privacy
As global legislation expands, a new IAS report explores what online privacy means to the consumers who are engaged online in 2020, and what it may cost them to attain it.
Media Quality Superlatives, Class of H2 2019
IAS releases H2 2019 MQR Superlatives, awarded and based on the 1 trillion+ global media metrics we gather every day.
Together at Home: Reaching consumers on Facebook
Even though consumers are spending more time at home, increasing privacy legislation creates new challenges for advertisers to reach consumers. Here's how advertisers can engage consumers on Facebook.
Together at Home: Social media usage while social distancing
Together at Home is a new, recurring series about the current global climate, how the world adjusting, and what it means for the industry. This series will explore how shared stay-at-home behaviors are uniting consumers while also shaping the digital...
Video Unified Everywhere
Today, the wait is over: two new video solutions are now ready to add to your current IAS stack. IAS is excited to announce the General Availability of both the Connected Television (CTV) Verification Solution and the Unified Video Tag!
Free Press, Advertising, and the Future of Democracy
In the wake of fake news and misinformation, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free...
Brand Suitability, Keywords, and Coronavirus
As the world responds to the coronavirus pandemic, people, businesses and entire continents are all navigating the situation in their own respective ways. And while the world has bigger issues at hand, the advertising industry continues to seek guidance on...
