Insights

As the ball dropped, people around the world were understandably eager to usher in a new year. Before setting our sights on the future, though, we’d like to take a look back at some of our favorite innovations in the...

At last, the year is coming to a close. While many have long anticipated these final days of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during this unforgettable year. Don’t worry—we’re looking...

Did you know that only 2% of holiday shoppers plan to shop exclusively in stores this season? Amidst coronavirus, the holiday shopping trends this season are going to be a bit different than what we’re used to.

As consumers turn to technology in this unprecedented time, media quality takes center stage. According to eMarketer, consumers are spending an extra hour per day on digital media compared to 2019. In other words, consumer attention is likely to remain...

Redefining media quality transparency with IAS’s Quality Impressions™ Today, IAS is proud to announce the rebrand of our MRC-accredited metric “Qualified Ads” to Quality Impressions™. As the digital advertising landscape grows more complex, understanding the value of your media investment...