Media Quality Superlatives, Class of H2 2019
IAS releases H2 2019 MQR Superlatives, awarded and based on the 1 trillion+ global media metrics we gather every day.
Together at Home: Reaching consumers on Facebook
Even though consumers are spending more time at home, increasing privacy legislation creates new challenges for advertisers to reach consumers. Here's how advertisers can engage consumers on Facebook.
IAS selected for the YouTube Measurement Program
YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.
Together at Home: Social media usage while social distancing
Together at Home is a new, recurring series about the current global climate, how the world adjusting, and what it means for the industry. This series will explore how shared stay-at-home behaviors are uniting consumers while also shaping the digital...
Video Unified Everywhere
Today, the wait is over: two new video solutions are now ready to add to your current IAS stack. IAS is excited to announce the General Availability of both the Connected Television (CTV) Verification Solution and the Unified Video Tag!
Free Press, Advertising, and the Future of Democracy
In the wake of fake news and misinformation, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free...
Brand Suitability, Keywords, and Coronavirus
As the world responds to the coronavirus pandemic, people, businesses and entire continents are all navigating the situation in their own respective ways. And while the world has bigger issues at hand, the advertising industry continues to seek guidance on...
Video: A Reel Advertising Opportunity
Video advertising is rapidly growing across all devices and for good reason: it continues to be the most impactful medium for reaching consumers. We’ve put together some of the major upcoming video trends and how to tap into them to...
Combating the global spread of COVID-19
IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.
Context is king, but could it influence the election?
When it comes to winning the heart of American voters, digital advertising has become increasingly influential. We asked consumers from both major political parties, as well as Independents, to weigh in on how they think advertising will play a role...
