Insights Archives

Virtual panel: A 360 view of video advertising

We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new...

July 22, 2019

Insights

Cheers to 10 years of verification

IAS brought trust and transparency to the digital advertising industry for over a decade, and we’re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside...

July 22, 2019

Brand Safety & Suitability Insights

Tailoring your brand safety strategy

Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up...

July 10, 2019

Insights

2019 Cannes Lions Highlights – Day 4

After a full schedule traversing the Croisette, you made it! You broke your daily step record. You signed that verification deal aboard a yacht. There is sand everywhere. And what a week it has been! We hope you’ve enjoyed our...

June 21, 2019

Insights

2019 Cannes Lions Highlights – Day 3

If you’ve made it this far, there’s a pretty good chance you’ve been exposed to this year’s collective conversation surrounding creativity and how to protect it. Much like a good rosé, it seems we all agree that amazing creative is...

June 20, 2019

Insights

2019 Cannes Lions Highlights – Day 2

If you’re a seasoned Cannes aficionado then you’ll have had a good time in meetings and panels yesterday. If this is your first year, you may be reading this with an aspirin and a large bottle of water after an...

June 19, 2019

Insights

2019 Cannes Lions Highlights – Day 1

And we’re off! Nothing cured our Monday blues like the sun, sand, and sipping on drinks with the best and brightest creative minds!

June 18, 2019

Brand Safety & Suitability Case Studies Insights Open Web Resources Topics

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content....

June 12, 2019

Insights

Cannes Lions Party List 2019

We know that you’ll be looking for the best parties and events at Cannes Lions this year. Luckily, while you’ve been busy ironing your white linens, we’ve been collating the biggest and best events.

June 4, 2019

Ad Fraud Insights Research

How human bots may be sinking your ROI

IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.

May 14, 2019

Real-time viewability insights for real-time optimization

Insights Open Web Viewability

Real-time viewability insights for real-time optimization

The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.

May 8, 2019

The intersection of tech and talent at Columbia Business School

Insights

The intersection of tech and talent at Columbia Business School

IAS chief executive Lisa Utzschneider spoke at the Columbia Business School’s Women’s Business Leadership in Tech conference for a panel titled, “The Intersection of Tech + Talent: CEOs in Conversation,” with Robert F. Smith of Vista Equity Partners, Amy Zupon...

April 25, 2019

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Insights

Virtual panel: A 360 view of video advertising

Cheers to 10 years of verification

Tailoring your brand safety strategy

2019 Cannes Lions Highlights – Day 4

2019 Cannes Lions Highlights – Day 3

2019 Cannes Lions Highlights – Day 2

2019 Cannes Lions Highlights – Day 1

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Cannes Lions Party List 2019

How human bots may be sinking your ROI

Real-time viewability insights for real-time optimization

The intersection of tech and talent at Columbia Business School

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Insights

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