Good morning and welcome to day four of Cannes Lions!
If you’ve made it this far, there’s a pretty good chance you’ve been exposed to this year’s collective conversation surrounding creativity and how to protect it. Much like a good rosé, it seems we all agree that amazing creative is a terrible thing to waste.
Just repeat after me: “le sujet du jour a Cannes c’est la brand safety”. And here is your daily briefing:
NYU Professor Scott Galloway breaks down the formula for a life well lived. People overestimate the amount of joy they’ll get from things and underestimate the amount of joy they’ll get from experiences. Galloway concludes that the formula to happiness is family, friends and work recognition. Happiness is love. Full stop.
Survivor’s Guide to the Adpocalypse
Burger King duo Fernando Machado, Global CMO, and Marcelo Pascoa, Head of Global Marketing, share five tips to survive the adpocolypse: design solves every problem, doing is better than saying, you should use technology to make the impossible possible, love your product (if you don’t love it, change it), and don’t stay in your advertising comfort zone.
L’Oréal proved that seeing results can take time when driving digital transformation. The company’s 5 Year Revolution generated 350 million in ratings and reviews, collaborations with 80,000 influencers, and 6.3 billion views on YouTube. Driving Transformation in the Digital Age, L’Oréal
Tell Me a Story: How to Break through the Noise NBCU
People have always been fascinated by stories. To take a story to the next level, it must be engaging, authentic and have the ability to cross platforms and formats while ultimately connecting to the audience. Join WPP, NBCUniversal, Lincoln, Gillette, and US Navy as they share their challenges and triumphs in breaking through the noise to form a real connection.
Building Brand Love with Purpose, Brick by Brick LEGO Group
For more than six decades, the LEGO brick has been on a mission to ‘inspire and develop the builders of tomorrow’; to get children thinking creatively and reasoning systematically so they can unleash their potential. This strong, simple purpose has built a brand that is loved by millions around the world. Join Julia Goldin, Chief Marketing Officer of the LEGO Group, to hear how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.
Did you check out yesterday’s Cannes Recap?
We’ve collated all the daily recaps here. Click below to access.