What’s the biggest roadblock to transacting on viewability?
We asked attendees of our recent webinar, Make it count: practical tips to improve your viewability to weigh in on the roadblocks to transacting on viewability.
How to respond to 2017’s brand safety emergency
Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the 'How to respond to 2017's brand safety emergency' panel at the Festival of Media in Rome on May 8th.
Trust, transparency, and the battleground for ad quality
Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.
From impressions to people: elevating the conversation
2016 was an exciting year for digital measurement. Social networks and walled gardens opened up for third-party verification, and huge strides were made in bringing transparency to mobile in-app inventory. Digital advertisers are now well poised to measure the media...
Protect your brand: Q&A on brand safety
In our recent ‘Protect your brand’ webinar we received a lot of great questions about the different aspects of brand safety. In this blog post, we’re answering your brand safety questions.
Ensuring viewability across emerging channels
What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?
Poll: three examples of brand safety challenges
In our webinar on brand safety, we polled the attendees to see how they would rate different types of risky content. Here are the results.
The bigger picture: why the U.S. should take note of Europe’s approach to fake news
Fake news is rampant in the U.S. media landscape. It’s a threat that goes beyond industries, and beyond markets. It’s important for the U.S., and all other affected markets, to step up and step into collaborative action.
UK: Viewability, viewability, viewability
Over 130 UK digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper – here’s what they had to say about the subject.
What’s the UK’s biggest issue in digital for 2017?
In December 2016, we surveyed over 130 UK digital advertising professionals, from agencies, brands, ad tech companies, to publishers about 2016 trends and where they see digital advertising heading in 2017. We asked questions such as: what was their biggest...
