IAS Viewability Breakfast: panel discussion
Moderated by Jim Egan, VP Publisher Development at IAS, with panelists from IPG, GroupM, The Guardian, and Business Insider, this panel discusses viewability challenges from both the buy and sell side.
The global fight against ad fraud
The Drum interviewed Scott Knoll. CEO and President, Integral Ad Science at dmexco for an update on the latest developments in online ad fraud.
Ad viewability debate shifts to brand-centric view
The Drum caught up with Scott Knoll, CEO and President, Integral Ad Science at Dmexco to discover the state of viewability in the online ad industry today.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
Featured partner: Turn
We interviewed Julius Ramirez, responsible for global demand side platform partnerships and strategy at leading omnichannel ad tech company Turn.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
An interview with Darren Sharp, Incisive Media, and Jenny Antoniou, Dennis Publishing
Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site...
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
Digital advertising’s volume-based KPI’s are providing incentives for fraud
Scott Knoll, CEO and President of Integral Ad Science, explains to VideoAdNews why the industry needs to move to KPI’s that are based more on what was actually achieved, rather than ones that are simply based on volume. Knoll also...
Featured partner: AudienceScience
We interviewed Tim Barnes, Chief Product Officer at AudienceScience.
