David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.
Moderated by Jim Egan, VP Publisher Development at IAS, with panelists from IPG, GroupM, The Guardian, and Business Insider, this panel discusses viewability challenges from both the buy and sell side.
The Drum caught up with Scott Knoll, CEO and President, Integral Ad Science at Dmexco to discover the state of viewability in the online ad industry today.
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site latency and demand side targets.