Insights you can learn from: H2 2018 Media Quality Report
Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.
Tricks of the trade: 2018 Holiday Edition
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday...
How LifeLock used Online Conversion Lift to drive impact
Impressions alone don’t create impact, time-in-view does. LifeLock neededt to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum...
How a news and culture publisher improved viewability
Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.
How publishers can reduce fraud with Optimization
A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...
Time is on your side: Why time-in-view matters
It's time to move beyond the impression. Time-based metrics and time-in-view reporting allow marketers to better measure ad exposure and offer new campaign metrics to measure performance.
AI, machine learning, and the fight against fraud
How AI machine learning is used to fight ad fraud
Update your World Cup playbook: 5 tips for marketers
We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.
Case Study: How one CPG brand cut programmatic ad fraud
CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...
IAS continues to grow with Vista Equity Partners
IAS joins Vista Equity Partners to protect and grow brands Vista Equity Partners to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth
