Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site latency and demand side targets.
Scott Knoll, CEO and President of Integral Ad Science, explains to VideoAdNews why the industry needs to move to KPI’s that are based more on what was actually achieved, rather than ones that are simply based on volume. Knoll also discusses where viewability measurement is heading in the future. The interview was filmed at the I-COM Global Summit 2016, held in Seville, Spain.
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline metric for campaign success.
We recently sat down with Dean Cook, ad technology manager at Time Inc. UK to discuss viewability, discrepancies, and Pub Expert, our solution for publishers.