The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
Category: Insights
Featured partner: Turn
We interviewed Julius Ramirez, responsible for global demand side platform partnerships and strategy at leading omnichannel ad tech company Turn.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
An interview with Darren Sharp, Incisive Media, and Jenny Antoniou, Dennis Publishing
Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site latency and demand side targets.
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
Digital advertising’s volume-based KPI’s are providing incentives for fraud
Scott Knoll, CEO and President of Integral Ad Science, explains to VideoAdNews why the industry needs to move to KPI’s that are based more on what was actually achieved, rather than ones that are simply based on volume. Knoll also discusses where viewability measurement is heading in the future. The interview was filmed at the I-COM Global Summit 2016, held in Seville, Spain.
Featured partner: AudienceScience
We interviewed Tim Barnes, Chief Product Officer at AudienceScience.
Video viewability: Kevin Lenane at Beet Retreat 2016
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline metric for campaign success.
An interview with Dean Cook, Ad Technology Manager at Time Inc. UK
We recently sat down with Dean Cook, ad technology manager at Time Inc. UK to discuss viewability, discrepancies, and Pub Expert, our solution for publishers.