IAS continues to grow with Vista Equity Partners
IAS joins Vista Equity Partners to protect and grow brands Vista Equity Partners to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth
Insights
How the Royal Wedding shook the internet
Brodcasts of the Royal Wedding of Prince Harry and Meghan Markle drew millions of eyes and moved the internet both in the UK and in the United States. IAS data shows which moments had audiences glued to their screens, and...
New data captures the shift to mobile during major TV events
New IAS data captures the way audiences shift their attention to mobile during major television events.
Our CMO, Maria Pousa, at Advertising Week Europe 2018
IAS CMO, Maria Pousa talks about the changing role of CMOs in the digital marketing space.
Why consumer-based metrics matter
Advertising has one high-level objective: to influence consumer behavior in a manner that creates value for the brand. Learn why consumer based metrics are the key to achieving that goal.
IAS Influencers – David Hahn on Blockchain
David Hahn, Chief Product Officer at IAS, discusses the potential of blockchain to transform digital advertising and the digital landscape itself, from commerce to content.
Suit up: Big Game advertisers will face big fraud challenges
The Big Game presents a huge opportunity to brands and huge potential for ad fraud. Learn what to expect from game day media quality and how to a void wasting valuable ad dollars on fraud through third-party verification.
How we’re mastering test management
We explore some of the common methods used to manage testing and lay out the test management process that the IAS team has found most effective.
IAS Influencers – Dave Marquard on publisher inventory
Video -Publisher optimization, ad fraud, and brand safety. How digital publisher can optimize their inventory to boost their bottom line.
The 20 most blocked keywords of December 2017
The 20 most blocked keywords globally in December 2017.
Why publishers are struggling to monetize Trump traffic
Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.
The flavors of fraud: GIVT vs. SIVT
Invalid traffic costs the US digital marketing industry$4.6 billion every year. This traffic comes in two flavors: General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) learn the extent to which each will impact your campaign.
