IAS drives KPIs and media quality for major telecommunications company The challenge: Movistar, a major Colombian telecommunications provider, wanted to drive cost efficiency and media quality across their programmatic campaigns. The solution: Movistar partnered with IAS to drive results across...
How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than tripled its pre-pandemic total. In fact,...
What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific product or service. Unfortunately, the...