Share on LinkedIn
Share on Xhttps://youtu.be/Tv2D4mTFVDI
Our CRO, Mike Iantosca, discusses transparency, current metrics and demands for custom metrics.
Brands are demanding custom metrics for greater transparency
Related Posts
Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
From media quality to revenue optimization: IAS and Mastercard are turning media signals into real sales performance
In an industry-first partnership, IAS and Mastercard have come together to turn media quality into a performance engine.
What is Contextual Targeting?
Contextual targeting gives marketers the power to reach their unique brand goals before a programmatic bid is placed.
