Brands are demanding custom metrics for greater transparency
Our CRO, Mike Iantosca, discusses transparency, current metrics and demands for custom metrics.
UK Programmatic is hot on the heels of publisher direct
The findings from our H1 2017 Media Quality Report further highlight that with industry attention and proactive measures, improvements in brand safety can be made. Whilst ad fraud may have increased slightly, fraud is an arms race that is constantly...
The current state of media quality in the UK
The Integral Ad Science (IAS) H1 2017 UK Media Quality Report highlights brand safety, ad fraud, and viewability trends for both UK desktop and video advertising, and additionally now includes global mobile web and in-app advertising data.
10 minutes with an agency trader: Amnet
Who are the people behind the platform? Too often programmatic advertising is thought of as purely artificial intelligence, but there is often a vast amount of human intelligence involved in executing meaningful marketing campaigns. IAS sat down with Emily Kennedy,...
The life of a third party cookie
Cookies are small pieces of data stored in your browser that websites use to remember important information regarding online activity. Cookies define our web-identity, for example they are able to retrieve your browsing history on a newspaper website in order...
Bringing transparency to mobile in-app buys with MoPub
To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...
Overheard at AdMonsters’ Publisher Forum: August 2017
What are publishers focusing on in the second half of 2017? AdMonsters provided an opportunity for publishers and tech partners to gather and explore solutions to the evolving digital landscape. While we weren’t privy to the closed door conversations as...
Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science
On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...
An interview with Innovid’s VP of Product, Ronen Idrisov
In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.
Programmatic: what is the real brand risk?
In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.
