Case Study: OMD Saves Time Tagging with IAS
The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.
Case Study: How dentsu Drives Efficiency
One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...
Driving Efficiencies: Download our Automated Tag Guide
IAS recognizes the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...
IAS acquires Amino to unleash programmatic transparency
IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions....
Driving Efficiencies: Awlogy on IAS Automated Tag
Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...
Show me the money! Get Total Visibility with IAS and Amino
ISBA released research that showed a loss of 15% of advertisers’ advertising spend to an “unknown delta.” To address this lack of transparency, IAS partnered with Animo Payments to create the Total Visibility solution.
Video Unified Everywhere
Today, the wait is over: two new video solutions are now ready to add to your current IAS stack. IAS is excited to announce the General Availability of both the Connected Television (CTV) Verification Solution and the Unified Video Tag!
Introducing Total Visibility with Amino Payments
In an effort to close the programmatic transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments.
Tricks of the trade: 2018 Holiday Edition
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday...
Achieving trust and transparency as a Google Measurement Partner
Achieving trust and transparency with Google Measurement Partner
