ISBA released research that showed a loss of 15% of advertisers’ advertising spend to an “unknown delta.” To address this lack of transparency, IAS partnered with Animo Payments to create the Total Visibility solution.

They say good business is all about who you know, and IAS is proud to know Will Luttrell: our friend and former IAS co-founder, and current Amino Payments co-founder. Greg MacDonald, VP Ad Marketplace Partnerships at Verizon Media Group, and IAS CEO Lisa Utzschneider recently spent some time talking to Will about our new IAS + Amino partnership product Total Visibility. Given our shared history and mutual commitment to transparency within the industry, it only made sense for IAS and Amino Payments to come together to provide an innovative product that gives clients control over their programmatic spend and financial transparency into their media quality throughout the advertising path.