Major automaker drives campaign efficiency and performance with a single brand safety, viewability, and ad fraud transparency solution. Read the case study.
Who are the people behind the platform? Too often programmatic advertising is thought of as purely artificial intelligence, but there is often a vast amount of human intelligence involved in executing meaningful marketing campaigns. IAS sat down with Emily Kennedy, an Associate Trading Director at Amnet to learn more about the complexities of buying digital advertising. In this interview we learn more about the day-to-day life of a trader, and gain greater transparency into the programmatic ecosystem.