Quick Bytes: Quality Path Optimization for Programmatic Transparency

Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same ad inventory to be offered through multiple paths, resulting in increased complexity for advertisers.

This is where Quality Path Optimization (QPO) comes in.

IAS’s QPO solution, Total Visibility, provides programmatic supply path transparency with near real-time and impression-level financial reporting. Our industry-first solution grants advertisers the ability to:

• Verify media quality using IAS’s brand safety, invalid traffic (IVT), and viewability metrics
• Quantify media cost to understand the financial impact of blocked ads and cost of quality inventory
• Optimize media efficiency to unlock the highest quality media at the most efficient price

IAS is committed to closing the transparency gap and assuring programmatic campaign optimization. With Total Visibility, advertisers can monitor for both quality and cost to finally visualize the true financial impact of media quality.

Drive outcomes with an optimal programmatic buying process. Get started now.

Want more Quick Bytes? Check out our YouTube playlist.