The move to trading on viewability
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions.
Why viewability is just the beginning
You've increased your viewability rates by applying pre-bid targeting for viewability and by blocking ad fraud. Congrats! Your digital ad spend will already be more effective. However, even a campaign with excellent viewability can be compromised by problems, such as...
Marketers and publishers see viewability from a different vantage point
The misalignment of interests between publishers and marketers, calling out issues with fraud detection, hover rates, and discrepancies with viewability.
100% viewability – an impossible dream?
To run the most effective campaigns, advertisers need to think beyond viewability and address brand safety as well as fraud. Intrinsically linked, we believe online media quality is the key.
Three viewability misconceptions every media buyer and publisher should know
Harmon Lyons, VP of Business Development, clarifies common misunderstandings surrounding viewability and expands on what the advertisers needs to look out for when optimizing on viewable impressions.
Digital trading: why advertisers need to think beyond viewability
To run the most effective campaigns, advertisers and their agencies need to think beyond viewability and address the following issues as well.
With two sides to the viewability equation, discrepancies persist
Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in view for at least one second, advertisers want to transact their media buys on the metric. Consumers, they...
Will viewability measurement become the next click-through rate?
CEO, Scott Knoll, discusses the importance of viewability and quality ad exposures.
Inside the mind of the advertiser, presented by Dave Marquard
Presented by Dave Marquard, Director of Product Management, Publisher Solutions.
Inside the advertiser mind: a guide for publishers
https://youtu.be/AQhitaSlI14 Moderated by: Terry Cohen, SVP of Media & Media Research, 4A’s Panelists: Carol Chung, SVP, Media Technology, Digitas Rachel Herskovitz, Manager, Global Media, American Express Ari Bluman, Chief Digital Investment Officer, North America, GroupM
