Marketers should stop relying on hover rate
CEO, Scott Knoll, dives into the importance of establishing success metrics, and why placing value in hover rates does more harm than good.
Category: Viewability
Publisher inventory quality data – asset or liability?
Today's biggest digital advertising challenges in online media quality have often troubled publishers that see incorporating viewability rates into the workflow as diminishing the value of their inventory, and making certain impressions impossible to sell.
Why marketers need to “be bothered” to find the right viewability vendor
Our CRO, Mike Iantosca, points out the major pitfalls marketers can avoid when partnering with the right viewability vendor.
Video viewability: Kevin Lenane at Beet Retreat 2016
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline metric for campaign success.
It’s time to start thinking about inventory quality data as an asset, rather than a liability
Four steps you can take to put your media quality data to work and grow your business.
Measure for measure: are viewability issues stalling the media quality conversation?
Discrepancies around viewability measurement are holding back discussions on media quality.
The move to trading on viewability
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions.
Why viewability is just the beginning
You've increased your viewability rates by applying pre-bid targeting for viewability and by blocking ad fraud. Congrats! Your digital ad spend will already be more effective. However, even a campaign with excellent viewability can be compromised by problems, such as unsavory images, cluttered ad slots, and unprofessional content. To run the most effective campaigns, advertisers need to think beyond viewability and address these issues as well.
Marketers and publishers see viewability from a different vantage point
The misalignment of interests between publishers and marketers, calling out issues with fraud detection, hover rates, and discrepancies with viewability.