There is a huge amount of time, energy, money and other assets dedicated to getting a brand's advertising story right. From research to the most compelling creative that an ad agency can produce; the effort that goes into creating an interesting and engaging brand story is impressive.
Today's biggest digital advertising challenges in online media quality have often troubled publishers that see incorporating viewability rates into the workflow as diminishing the value of their inventory, and making certain impressions impossible to sell.
Our CRO, Mike Iantosca, points out the major pitfalls marketers can avoid when partnering with the right viewability vendor.
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline metric for campaign success.
Four steps you can take to put your media quality data to work and grow your business.
Discrepancies around viewability measurement are holding back discussions on media quality.