Viewability – what marketers need to know
James Diamond, Managing Director of Australia, discusses viewability, what it is, and why it matters on AANA.
Category: Viewability
Digital trading and the media obstacles
There is a huge amount of time, energy, money and other assets dedicated to getting a brand's advertising story right. From research to the most compelling creative that an ad agency can produce; the effort that goes into creating an interesting and engaging brand story is impressive.
How to meet advertiser viewability demands
Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.
Marketers should stop relying on hover rate
CEO, Scott Knoll, dives into the importance of establishing success metrics, and why placing value in hover rates does more harm than good.
Publisher inventory quality data – asset or liability?
Today's biggest digital advertising challenges in online media quality have often troubled publishers that see incorporating viewability rates into the workflow as diminishing the value of their inventory, and making certain impressions impossible to sell.
Why marketers need to “be bothered” to find the right viewability vendor
Our CRO, Mike Iantosca, points out the major pitfalls marketers can avoid when partnering with the right viewability vendor.
Video viewability: Kevin Lenane at Beet Retreat 2016
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline metric for campaign success.
It’s time to start thinking about inventory quality data as an asset, rather than a liability
Four steps you can take to put your media quality data to work and grow your business.
Measure for measure: are viewability issues stalling the media quality conversation?
Discrepancies around viewability measurement are holding back discussions on media quality.