Beyond viewability: how exposure can define campaign success
David Hahn, EVP of Strategy, explains why advertisers should reach beyond the minimum standard of viewability, at Mumbrella360.
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
Moving beyond hover rate as a metric of success
For many, the promise of digital advertising is the wealth of data and information that comes with every ad impression bought. However, all this data becomes virtually useless when marketers employ the wrong success metrics for their campaigns.
The future of measurement in OTT advertising
The future of measurement in OTT advertising
Viewability – what marketers need to know
James Diamond, Managing Director of Australia, discusses viewability, what it is, and why it matters on AANA.
Digital trading and the media obstacles
There is a huge amount of time, energy, money and other assets dedicated to getting a brand's advertising story right. From research to the most compelling creative that an ad agency can produce; the effort that goes into creating an...
How to meet advertiser viewability demands
Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.
Marketers should stop relying on hover rate
CEO, Scott Knoll, dives into the importance of establishing success metrics, and why placing value in hover rates does more harm than good.
Publisher inventory quality data – asset or liability?
Today's biggest digital advertising challenges in online media quality have often troubled publishers that see incorporating viewability rates into the workflow as diminishing the value of their inventory, and making certain impressions impossible to sell.
Why marketers need to “be bothered” to find the right viewability vendor
Our CRO, Mike Iantosca, points out the major pitfalls marketers can avoid when partnering with the right viewability vendor.
