With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.
In 2019, brands and marketers agreed that transparency within social platforms would have an impact on their media budget. In 2020, they changed their minds. Despite remaining concerns around transparency levels, how the industry is approaching the challenge has shifted.
A leading UK publisher offering classified ads was committed to oﬀering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...
In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.
Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always the simplest to navigate for the fledgling campaign marketer. So here are the top 8 things you need to know about pushing your digital ads.
Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from a converged video world and stressed the importance of partnerships in order to scale the latest Connected TV (CTV) environment.
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.