Viewability Archives

IAS now offers viewability and invalid traffic measurement across Pinterest

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.

August 19, 2020

Brand Safety & Suitability Insights Proprietary Platforms Viewability

Closing the gap: Transparency expectations versus outcomes

In 2019, brands and marketers agreed that transparency within social platforms would have an impact on their media budget. In 2020, they changed their minds. Despite remaining concerns around transparency levels, how the industry is approaching the challenge has shifted.

February 27, 2020

A leading UK publisher boosts viewability by 133%

Case Studies Publisher Resources Topics Viewability

A leading UK publisher boosts viewability by 133%

A leading UK publisher offering classified ads was committed to oﬀering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...

December 4, 2019

Creatives made for social drive better performance

Channels Proprietary Platforms Topics Viewability

Creatives made for social drive better performance

A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.

October 28, 2019

Case Studies Resources Topics Viewability

Does viewability drive conversions?

In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.

October 3, 2019

Ad Fraud Brand Safety & Suitability Insights Viewability

8 Reasons Why Political Advertisers Should Care about Ad Verification

Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always the simplest to navigate for the fledgling campaign marketer. So here are the top 8 things you need to know about pushing your digital ads.

September 5, 2019

A 360 view of video advertising: Webinar Q&A

Ad Fraud CTV & Video Events & Videos Viewability

A 360 view of video advertising: Webinar Q&A

Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from a converged video world and stressed the importance of partnerships in order to scale the latest Connected TV (CTV) environment.

August 2, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Case Studies Channels CTV & Video Insights Proprietary Platforms Resources Topics Viewability

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...

June 21, 2019

Real-time viewability insights for real-time optimization

Insights Programmatic Viewability

Real-time viewability insights for real-time optimization

The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.

May 8, 2019

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Category: Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

Closing the gap: Transparency expectations versus outcomes

A leading UK publisher boosts viewability by 133%

Creatives made for social drive better performance

Does viewability drive conversions?

8 Reasons Why Political Advertisers Should Care about Ad Verification

A 360 view of video advertising: Webinar Q&A

Ubisoft Canada increases social ROI using IAS’s data driven insights

Real-time viewability insights for real-time optimization

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