Creatives made for social drive better performance
A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.
Category: Viewability
Does viewability drive conversions?
In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.
8 Reasons Why Political Advertisers Should Care about Ad Verification
Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always the simplest to navigate for the fledgling campaign marketer. So here are the top 8 things you need to know about pushing your digital ads.
A 360 view of video advertising: Webinar Q&A
Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from a converged video world and stressed the importance of partnerships in order to scale the latest Connected TV (CTV) environment.
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
Real-time viewability insights for real-time optimization
The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.
IAS CEO on the opportunity of new media platform ad measurement
Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.
How ad verification metrics maximize the impact of digital media investments
Introducing Online Conversion Lift, developed by IAS to leverage ad verification metrics to accurately measure digital campaign effectiveness.
Industry Pulse: A look ahead at 2019
Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.