Make data-driven decisions on Google Video Partners with IAS
The internet has grown into an endless stream of content, making it increasingly difficult for marketers to discern which apps and publishers are suitable for their brand.
That’s why IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP). Google Video Partners include publisher websites and mobile apps where marketers can show their ads to viewers beyond YouTube, ensuring that their ads are shown on legitimate, safe publishers. IAS’s Total Media Quality measurement, in tandem with GVP’s extensive audience reach, empowers marketers to share video ads with confidence. Now, IAS Total Media Quality for Google Video Partners includes granular insights into Brand Safety and Suitability in addition to our already available Viewability and IVT measurement.
With IAS’s measurement for Google Video Partners, you get:
- Transparency into campaign performance with trusted, third-party measurement
- Clear app- and URL-level insights with industry-aligned reporting using the Global Alliance for Responsible Media (GARM) Framework
- Global coverage for a holistic view of your GVP campaigns with daily reporting available within the IAS Signal UI
Monitor video ad performance to stay informed and make data-driven decisions on Google Video Partners with IAS. Download the one sheet to get started.