By Kevin Alvero, Chief Compliance Officer, IAS
At Integral Ad Science (IAS), trust and transparency are the foundations of our business. We work tirelessly to provide our customers and the entire digital advertising industry with the most actionable data to drive superior results — and transparency is a critical component of powering that mission forward every day.
That’s why we’re excited to share that IAS has earned the “Certified for Transparency” seal from TAG (Trustworthy Accountability Group), signaling a new standard for responsible transparency practices. TAG, a global initiative dedicated to fighting criminal activity and increasing trust and transparency in the digital advertising industry, recognized IAS as one of the 10 inaugural companies to receive the Certified for Transparency seal, demonstrating our leadership in setting high standards for transparency across our company’s operations. This distinction bolsters IAS’s growing list of TAG certifications, which includes Certified Against Fraud and Brand Safety Certified.
With our Certified for Transparency seal, buyers and sellers can have confidence that IAS values and demonstrates industry-wide transparency. Additionally, we’re proud to hold this distinction to empower brands, agencies, and publishers to make data-driven decisions with increased visibility into the details of their digital advertising campaigns.
“We congratulate Integral Ad Science and all the companies in our inaugural Certified for Transparency class,” said Mike Zaneis, CEO of TAG. “The companies that are Certified for Transparency understand the importance of establishing a ‘shared truth’ throughout the supply chain to make it better for everyone. Sellers will benefit from the increased value of transparent and trusted inventory, while buyers will be able to make better informed decisions on how best to allocate resources in their campaigns, and third party verifiers like IAS provide the independent data both sides need to transact with confidence.”
We’re pleased to have achieved this milestone — but we won’t stop here. Whether through our relationship with TAG, our participation in the Media Rating Council accreditation process, or through other certifying bodies, IAS will continue to seek out new ways of affirming and demonstrating our commitment to trust and transparency.